Quality Matters

Real users don’t live on the happy path. When product teams talk about user journeys, we often start with the happy path. We envision the smooth, ideal flow where everything works exactly as intended. The unhappy path includes everything that can go wrong: invalid inputs, flaky networks, expired sessions, edge cases, race conditions, confusing states, and unexpected behavior.

Over the past year, our team worked alongside product and engineering teams to uncover issues that could have quietly undermined performance, security, or user experience if left undetected. Below are the top 10 bugs we caught this year and how we found them. 

Should we build QA capacity in-house, outsource it, or assemble something in between? This article breaks down the most common QA delivery models and explores their trade-offs.

While the iOS team had dedicated QA resources to build a full automation suite, the Android team lacked bandwidth and tooling for test automation, and relied on manual testing.

Outsourcing QA in the age of AI comes with its fair share of myths. Add in the complexity of AI-driven tools and automation, and it’s no wonder many teams feel daunted about where to start. With the right approach, outsourcing can supercharge your product quality, accelerate releases, and cut costs. Here’s your step-by-step guide to doing it right in 2025.

Let’s debunk five common myths about outsourcing QA, and explore how modern CTOs and Heads of Product are thinking about QA staffing.